Tuesday, February 9, 2010

Topps To Become More Media Friendly?

We learned today from Sports Card Report that The Topps Company just hired a new top gun. Former TV Guide President Ryan O’Hara will be taking over on March 1st.

To be honest, I could care less if O'Hara knows anything about sports.  The key will be getting Topps to step up their game on the tech front. Topps website?  Pitiful.  I have to be honest. Here is the current release schedule on Topps' website:

"No upcoming releases are planned at this time."

The sports side of the site hasn't been updated in at least a month.  Hopefully the new CEO will be addressing this. O'Hara was in charge of TVGuide.com, so he knows a thing or two about the web.  Of course the confection side of Topps business is the money maker, and O'Hara was also a former executive at Nestle, so his hiring is as much about candy as it is cards.  Let's hope he can get the ball moving at Topps so that we all can be better informed about the hobby.

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